CISCA Builds Excellence Within.
The Ceilings & Interior Systems Construction Association (CISCA) serves
the industry's manufacturers, contractors, distributors and independent reps with valuable
member services: education, networking opportunities, and
market exposure through events like the Annual CISCA Convention
+ INTEX Expo.
In order to achieve increased membership and participation as well as enhancing the industry image,
WM Design Group set out to unify the industry with an approach that would engage architects, general contractors, specifiers, building owners and developers. Build. Excellence. Within.® captures and communicates a clear value proposition, this new identity and tagline were developed to present
CISCA as a beacon for industry growth and highlight the value of
ceiling and interior systems supply chain to the market. Newly branded marketing communications have enhanced CISCA market reach, while a revitalized
CISCA.org has transformed the industry online.
View Our Work >
Launch CISCA.org (site pending) >
Comprehensive Solution Included:
• Strategic Positioning Framework
•
Annual Event Planning Brief
•
New Brand Identity System
•
Overarching Tagline System
•
Conference Marketing Communications
•
Correspondence System
•
Annual Member Branding Report
•
Website Strategy & Redesign
• Industry-Wide Marketing Concepts
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